About Outside of the Circle
What we do. Why we do it. How it started.
What we do:
Outside of the Circle specializes in helping professionals who have followed the conventional path of success for years (maybe even decades!) redefine what success means to them and create change to give themselves the freedom to live, work, or do business on their own terms in a way that feels fulfilling and meaningful to them.
We specialise in five core areas. How to:
- create change to achieve what matters most to you, personally and professionally.
- navigating transitions.
- redefine success to design life, work or business on your own terms.
- create more freedom, fulfillment, and meaning in your life and work.
- unlock your true potential.
Our curriculum:
Our program gives you a step-by-step process and practical strategies that have been developed and evolved over 20 years by our Founder, Ali Davies, in her own life, work, and business and the work she has done with the private clients she has worked with over the last two decades. It is thoroughly tried and tested.
Our community:
Access to our exclusive and private online community is application only. Our members are professionals who are business owners, entrepreneurs, corporate executives/directors/senior managers, lawyers, and other high-achieving professionals who are proactively looking to change their, life, work, or business in some way.
Why we do what we do
Many high-level professionals follow the conventional definition of success for decades and then get to a point when they feel that it no longer feels fulfilling or meaningful to them. They want to change the status quo but often don't know where or how to start. They know they want to create change but find creating change hard, uncomfortable, and like a mountain to climb. As a result, many professionals end up feeling stuck. But it doesn't have to be that way.
- We believe that living and working on your own terms in a way that feels fulfilling and meaningful to you is just on the other side of the discomfort, uncertainty, and struggle of the change process.
- We believe that anyone can get unstuck and create change successfully to achieve what matters most to them if they have the right strategies, tools, resources, and support.
- We believe that the key to fulfillment and meaning in life, work, and business is to create your own definition of success based on your values and what matters most to you and design each new chapter of life and work around that.
- We believe anyone can unlock their full potential, personally and professionally.
And that is why we do what we do - to help professionals create change to achieve what truly matters most to them.
How it started
It all started over 20 years ago when our Founder and CEO, Ali Davies, felt unhappy and unfulfilled with her 14 year corporate career. Living and working by the conventional definition of success didn’t feel fulfilling or meaningful to her anymore.
She decided to redefine what success meant to her and design the next chapter of life, work, and business on her own terms in a way that felt fulfilling and meaningful to her.
She figured out how to create the changes that would get her from where she was to where she wanted to be, personally and professionally. She left her corporate career in 2001 to start her own business. She has been designing each new chapter of her life, work, and business on her own terms ever since.
Using her decades of personal experiences and corporate and business experience in the field of personal, professional, and organisational change she has been teaching private clients her process to design their next chapter successfully for over 20 years.
Today, Ali's original personal vision of living and working Outside of the Circle of the conventional definition of success has evolved into an organization and online program and global community dedicated to helping professionals create change to achieve what matters most to them.
Guiding principles
created by our founder, Ali Davies
01.
CHOOSE CHANGE
The permanent pain of staying stuck is far worse than the temporary pain of creating change.
02.
DESIGN LIFE
If you aren't designing your life you are leaving it to chance, and that is a hell of a gamble to take with your one and only life.
03.
REDEFINE SUCCESS
Living and working by your own definition of success is the key to a fulfilling and meaningful life.
